VMLY&R COMMERCE, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings. VMLY&R COMMERCE will operate as a distinct company within the VMLY&R global network. WPP agencies Geometry and VMLY&R will bring together their respective commerce capabilities to provide world-leading expertise and delivery for clients at a time of unprecedented global growth in e-commerce. VMLY&R COMMERCE will be led by Global Chief Executive Officer Beth Ann Kaminkow, currently Global CEO of Geometry.
VMLY&R COMMERCE will be central to the VMLY&R network’s total brand and customer experience offering. It will help connected brands grow by unifying client strategies around commerce to drive both brand equity and conversion.
China team supports international brands landing in china with comprehensive go to market strategies and empower China brands venturing to international markets via our global network of experts.
For more, please visit:
https://www.vmlyr.com/news/geometry-joins-vmlyr-create-leading-global-commerce-business
