On December 1, 2022, eviom group organised a webinar named “China B2B Marketing” as a part of their “Digital Jungle” conferences to discuss the current developments in the Chinese market.
To discuss the successful market entry and business developments, eviom invited worthy speakers from around the world to share their insights on the topic.
Ms. Sierra von Tucher, Executive Board Member EU Tech Chamber, was invited as the keynote speaker for the webinar to share her expert opinion regarding the subject matter.
While addressing the webinar, she gave a brief introduction of the EU Tech Chamber followed by some key recommendations for the Chinese market.
Some important recommendations were:
1. Understand the Chinese culture and business environment,
2. Develop in-depth market entry and go-to market strategies,
3. Be ready to go digital.
Lastly, she also discussed many key success factors of the Chinese market and discussed some important strategies that would take your China marketing to the next level.
