Technology Obliges

June 16, 2022 (CEST) @ 9:00 AM

Digital Transformation Alliance – The Role of Digital Transformation in Marketing

Advances in digital technology have transformed the world of marketing, perhaps more than any other industry. In the span of a single generation, marketing has totally transformed from direct mail, print ads, and radio and television advertising to online content, email marketing, PPC, SEO, and a whole host of other brand new technologies and techniques that simply didn’t exist a few decades ago. In current times, companies with the purpose of having success, have to have a solid and well-structured digital transformation strategy for each department. And Marketing is no different! Digital marketing has risen its importance in the last few years because of that transformation. New communication channels have shown up to the party, along with more organizing systems that gave a new breath of innovation to this business area! Digital transformation in marketing is about harnessing the digital enterprise. It means using technology to continuously evolve all aspects of the business model, including what it offers, how it interacts with customers, and how it operates. Put simply, digital transformation is a way to future-proof a business. In order for companies to succeed, they should define their ambitions and then act accordingly. Marketing in the digital age isn’t just about an innovative idea, a new leader, or a major initiative. It’s about taking a set of deliberate and reinforcing steps that results in the development of strong digital decisions.